About: This is SportsCenter

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This is SportsCenter is a series of comical television commercials run by ESPN to promote their SportsCenter sports news show that debuted in 1995, based on the show's opening tagline. The ads are presented in a deadpan mockumentary style, lampooning various aspects of sports, and sports broadcasting. The New York office of advertising agency Wieden+Kennedy, of Portland, Oregon, was responsible for the writing and production of the commercials until 2017, with ESPN taking over production in-house since 2018. In 2022, ESPN's new creative partner, Arts & Letters, announced that it would revive the campaign in the beginning of 2023.

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  • This is SportsCenter is a series of comical television commercials run by ESPN to promote their SportsCenter sports news show that debuted in 1995, based on the show's opening tagline. The ads are presented in a deadpan mockumentary style, lampooning various aspects of sports, and sports broadcasting. The New York office of advertising agency Wieden+Kennedy, of Portland, Oregon, was responsible for the writing and production of the commercials until 2017, with ESPN taking over production in-house since 2018. In 2022, ESPN's new creative partner, Arts & Letters, announced that it would revive the campaign in the beginning of 2023. A few of the ads are available for free on iTunes while many ads are available for viewing through the official ESPN YouTube channel. (en)
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  • This is SportsCenter is a series of comical television commercials run by ESPN to promote their SportsCenter sports news show that debuted in 1995, based on the show's opening tagline. The ads are presented in a deadpan mockumentary style, lampooning various aspects of sports, and sports broadcasting. The New York office of advertising agency Wieden+Kennedy, of Portland, Oregon, was responsible for the writing and production of the commercials until 2017, with ESPN taking over production in-house since 2018. In 2022, ESPN's new creative partner, Arts & Letters, announced that it would revive the campaign in the beginning of 2023. (en)
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  • This is SportsCenter (en)
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