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- Adweek (auch bekannt als Ad Week) ist eine US-amerikanische Fachzeitschrift für Werbung und Marketing. Sie wurde 1978 gegründet und erscheint wöchentlich. Derzeit gehört Adweek zu Prometheus Global Media. Zu den Themenbereichen von Adweek gehören kreative Kommunikation, Kunden-Agentur-Beziehungen, globale Werbung, Etatgewinne und neue Kampagnen. Zudem hat die Zeitschrift über einige nennenswerte Branchen-Veränderungen wie z. B. das Kabelfernsehen, den Trend weg von Agenturprovisionen und das Internet berichtet. Adweek veröffentlicht auch den Blog Adfreak, der sich der Schnittstelle von Werbung und Popkultur widmet. Adweek ist die zweitgrößte Marketing-Fachzeitschrift in den USA, ihr größter Mitbewerber ist das Magazin Advertising Age. (de)
- Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is Advertising Age. Adweek also operates various blogs focusing on the advertising and mass media industry, including its flagship AdFreak blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include Adweek Magazine's Technology Marketing (ISSN 1536-2272), and Adweek's Marketing Week (ISSN 0892-8274). In January 2018, Adweek CEO Jeffrey Litvack announced Brandweek, the event, as a first-of-its-kind brand summit to be held September 23–25, 2018 in Palm Springs, Calif., at the Omni Rancho Las Palmas Resort & Spa. Brandweek is a one-of-a-kind three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011. (en)
- Adweek (o Ad Week) es un semanario estadounidense de publicidad fundado en 1978. Cubre creatividad, relaciones cliente–agencia, campañas globales y nuevas campañas. Durante este tiempo, it has covered several notable shifts, incluyendo televisión por cable, the shift away from -based agency fees, e internet. Es la segunda mayor publicación de su género, y su principal competidor es Advertising Age. Adweek también maneja varios blogs que se concentran en publicidad y la industria de los mass media, incluyendo el AdFreak y Adweek Blog Network. Otras publicaciones cercanas son Adweek Magazine's Technology Marketing y Adweek's Marketing Week. (es)
- Adweek est un magazine hebdomadaire américain concernant le domaine de la publicité, publié pour la première fois en 1978. (fr)
- Adweek (ook wel Ad Week genoemd) is een Amerikaans opinieblad, dat wereldwijd invloed heeft. Het is opgericht in 1978 en wordt uitgegeven door het tijdschriftenconcern VNU, ISSN 0199-2864. (nl)
- 애드위크(Adweek)는 1978년에 처음 출판을 시작한 미국의 주간 광고 잡지 출판사이다. 애드위크는 창의성, 고객/중개자 관계, 글로벌 광고, 새로운 캠페인 등을 다룬다. 애드위크는 광고와 팝 문화를 함께 다루는 애드프레이크(Adfreak)라는 이름의 블로그를 출판한다. 애드위크는 현재 Prometheus Global Media의 소유이다. (ko)
- Adweek — американский журнал, посвящённый рекламе. Появился в 1979 году. Его основным конкурентом является Advertising Age. (ru)
- Adweek é publicação semanal do comércio, negócio e de publicidade dos Estados Unidos que foi lançado pela primeira vez em 1978. E faz parte da Prometheus Global Media. (pt)
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| rdfs:comment
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- Adweek est un magazine hebdomadaire américain concernant le domaine de la publicité, publié pour la première fois en 1978. (fr)
- Adweek (ook wel Ad Week genoemd) is een Amerikaans opinieblad, dat wereldwijd invloed heeft. Het is opgericht in 1978 en wordt uitgegeven door het tijdschriftenconcern VNU, ISSN 0199-2864. (nl)
- 애드위크(Adweek)는 1978년에 처음 출판을 시작한 미국의 주간 광고 잡지 출판사이다. 애드위크는 창의성, 고객/중개자 관계, 글로벌 광고, 새로운 캠페인 등을 다룬다. 애드위크는 광고와 팝 문화를 함께 다루는 애드프레이크(Adfreak)라는 이름의 블로그를 출판한다. 애드위크는 현재 Prometheus Global Media의 소유이다. (ko)
- Adweek — американский журнал, посвящённый рекламе. Появился в 1979 году. Его основным конкурентом является Advertising Age. (ru)
- Adweek é publicação semanal do comércio, negócio e de publicidade dos Estados Unidos que foi lançado pela primeira vez em 1978. E faz parte da Prometheus Global Media. (pt)
- Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. Related publications include Adweek Magazine's Technology Marketing (ISSN 1536-2272), and Adweek's Marketing Week (ISSN 0892-8274). (en)
- Adweek (auch bekannt als Ad Week) ist eine US-amerikanische Fachzeitschrift für Werbung und Marketing. Sie wurde 1978 gegründet und erscheint wöchentlich. Derzeit gehört Adweek zu Prometheus Global Media. Zu den Themenbereichen von Adweek gehören kreative Kommunikation, Kunden-Agentur-Beziehungen, globale Werbung, Etatgewinne und neue Kampagnen. Zudem hat die Zeitschrift über einige nennenswerte Branchen-Veränderungen wie z. B. das Kabelfernsehen, den Trend weg von Agenturprovisionen und das Internet berichtet. (de)
- Adweek (o Ad Week) es un semanario estadounidense de publicidad fundado en 1978. Cubre creatividad, relaciones cliente–agencia, campañas globales y nuevas campañas. Durante este tiempo, it has covered several notable shifts, incluyendo televisión por cable, the shift away from -based agency fees, e internet. Es la segunda mayor publicación de su género, y su principal competidor es Advertising Age. Adweek también maneja varios blogs que se concentran en publicidad y la industria de los mass media, incluyendo el AdFreak y Adweek Blog Network. (es)
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