Hamilton, Ontario, Canada, has become a popular destination for the television and film industry, attracting dozens of film and television productions each year. Hamilton has steadily grown as a filming location due in part to the existence of a regional tax incentive. In 2007 the city launched a new ad campaign called "HAMILTON: FILM, Why Shoot Anywhere Else?" Awards have been received from the Association of Film Commissioners International and the . Hamilton has a dedicated office geared towards assisting those in the film and music industry.