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- CBS Thursday Night Movie was the network's first venture into the weekly televising of then-recent theatrical films, debuting at the start of the 1965–1966 season, from 9:00 to 11 p.m. (Eastern Time). CBS was the last of the three U.S. major television networks to schedule a regular prime-time array of movies. Unlike its two competitors (NBC and ABC), CBS had delayed running feature films at the behest of the network's hierarchy. Indeed, as far back as 1960, when Paramount Pictures offered a huge backlog of pre-1948 titles for sale to television for $50 million, James T. Aubrey, program director at CBS, negotiated with the studio to buy the package for the network. Aubrey summed up his thinking this way: "I decided that the feature film was the thing for TV. A $250,000 specially-tailored television show just could not compete with a film that cost three or four million dollars." However, the network's chairman, William Paley, who considered the scheduling of old movies "uncreative", vetoed the Paramount transaction. It was not until after Aubrey's departure from CBS in early 1965 that Paley finally conceded on the issue and cleared the way for the network to embark on its own prime-time weekly movie broadcast. After completing negotiations with various studios that year, the network acquired exclusive rights to televise a total of 90 titles from Columbia Pictures, United Artists, Paramount, and Warner Brothers—news of which resulted in rumors that the network would actually slate films for two prime-time nights rather than just one. This scheduling addition, however, would not be made until a season later; but reports of further meetings between CBS and Columbia over the acquisition of 20 more titles signaled that the network was now a serious movie-night contender. The Thursday Night Movie thus began on September 16, 1965, with the TV debut of the original The Manchurian Candidate (1962), starring Frank Sinatra and Laurence Harvey. (en)
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| rdfs:comment
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- CBS Thursday Night Movie was the network's first venture into the weekly televising of then-recent theatrical films, debuting at the start of the 1965–1966 season, from 9:00 to 11 p.m. (Eastern Time). CBS was the last of the three U.S. major television networks to schedule a regular prime-time array of movies. Unlike its two competitors (NBC and ABC), CBS had delayed running feature films at the behest of the network's hierarchy. Indeed, as far back as 1960, when Paramount Pictures offered a huge backlog of pre-1948 titles for sale to television for $50 million, James T. Aubrey, program director at CBS, negotiated with the studio to buy the package for the network. Aubrey summed up his thinking this way: "I decided that the feature film was the thing for TV. A $250,000 specially-tailored t (en)
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