Primeros is the oldest registered brand of condoms in Europe. It was founded in Prague, Central Europe in 1909 by the Jewish merchant Gustav Schwarzwald. The graphic concept of Primeros’ packaging, by Czech designers , and won the Red Dot Europe Design Awards competition. The visual identity of the brand, inspired by the queer community, also received the annual award of the Czech Academy of Design. The story of Primeros is a true chronicle of human ingenuity and inventiveness, but also of the dark moments of 20th century history.