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Statements

Subject Item
dbr:The_Subservient_Chicken
rdf:type
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rdfs:label
The Subservient Chicken
rdfs:comment
The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami-based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group, the program featured a viral marketing website, television and print campaigns and a one-time pay-per-view program. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Coq Roq, Ugoff, and Sith Sense.
rdfs:seeAlso
dbr:Burger_King_advertising
dbp:name
The Subservient Chicken
dcterms:subject
dbc:Burger_King_advertising dbc:Internet_memes dbc:2014_introductions dbc:Fictional_chickens dbc:Burger_King_characters dbc:Female_characters_in_advertising dbc:2012_disestablishments_in_the_United_States
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1114983
dbo:wikiPageRevisionID
1122674649
dbo:wikiPageWikiLink
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dbp:agency
Crispin, Porter + Bogusky, David
dbp:client
Burger King
dbp:product
TenderCrisp
dbp:year
2001
dbo:abstract
The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami-based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group, the program featured a viral marketing website, television and print campaigns and a one-time pay-per-view program. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Coq Roq, Ugoff, and Sith Sense.
gold:hypernym
dbr:Program
prov:wasDerivedFrom
wikipedia-en:The_Subservient_Chicken?oldid=1122674649&ns=0
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9182
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wikipedia-en:The_Subservient_Chicken