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- Barbarian is a full-service creative digital advertising agency headquartered in New York City. Since 2001, Barbarian has been creating the future faster and transforming brands through creativity, innovation and technology. Barbarian specializes in digital transformation and experiences, digital brand strategy, digital ecosystems, social media and commerce, and data-driven analysis. The agency is guided by an unwavering commitment to inclusive and courageous innovation and a focus on the future. Barbarian is a Cheil Worldwide company, a publicly traded South Korean holding company. Past campaigns include the Subservient Chicken for Burger King, Mucinex Sickwear, Fenty Eau De Parfum Ghost Stores Launch, JBL + Doja Cat partnership, Crystal Pepsi Returns, GE Droneweek and the Reimagine VR Experience for Etihad, the airline industry's first VR experience. In 2020, Barbarian was the seventh organization to achieve 3% Certification, an independent assessment system led by The 3% Movement to support agencies in their effort to retain and promote women into leadership. Agencies are evaluated on three key pillars: female leadership, workplace equality and culture, and equal creative opportunities. The certification process involved qualitative and quantitative data intake and analysis, including employee interviews, anonymous surveys, work and awards credits, agency salary data and more. (en)
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- CEO: Steven Moy (en)
- Chief Creative Officer: Tim Wilson (en)
- Chief Strategy Officer: Eliza Yvette Esquivel (en)
- Chief Technology Officer: Lawrence Edmondson (en)
- Managing Director: Courtney Berry (en)
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- Digital Creative Agency, held by Cheil Worldwide (en)
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- Barbarian is a full-service creative digital advertising agency headquartered in New York City. Since 2001, Barbarian has been creating the future faster and transforming brands through creativity, innovation and technology. Barbarian specializes in digital transformation and experiences, digital brand strategy, digital ecosystems, social media and commerce, and data-driven analysis. The agency is guided by an unwavering commitment to inclusive and courageous innovation and a focus on the future. Barbarian is a Cheil Worldwide company, a publicly traded South Korean holding company. (en)
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