| p:abstract
| - Burger King , often abbreviated to BK, is a global chain of hamburger fast food restaurants. The first restaurant was opened in Miami, Florida in 1954 by James McLamore and David Edgerton, and has since used several variations of franchising to expand its operations. Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. It is a publicly traded company with investment firms of TPG Capital, L.P., Bain Capital, and Goldman Sachs each owning about 25% of the company.
At the end of its fiscal year 2007, Burger King reported that there are more than 11,300 outlets in 69 countries; 66% are in the United States and 90% are privately owned and operated. The company has more than 37,000 employees serving approximately 11.4 million customers daily. In North America, franchises are licensed on a per store basis, while in several international locations licenses are sold on a regional basis with franchises owning exclusive development rights for the region or country. These regional franchises are known as master franchises, and are responsible for opening new restaurants, licensing new third party operators, and performing standards oversight of all restaurant locations in these countries. The largest example of a master franchise is Hungry Jack's, which exclusively owns, operates or sub-licenses over 300 restaurants in Australia.
As with other multi-national corporations, Burger King has had its share of controversies and legal issues over the course of its existence. Issues have included trademark disputes, controversies with animal rights groups, health issues and labor relations. Several of its legal cases, particularly those cases involving trademarks and contractual law, have been precedent setting in their scope in the United States and abroad. Depending upon its ownership and executive staff at the time, its responses to controversial situations has varied from acceding to demands to refusal to concede its position regardless of the outcome.
The Burger King menu has evolved from a basic offering of burgers, fries, sodas and milkshakes in 1954 to a larger, more diverse set of offerings that includes several variations of chicken, fish, salads and breakfast. The Whopper, a sandwich that has since become Burger King's signature product, was the first major addition to the menu by Mr. McLamore in 1957. Not all introductions have had the success of the Whopper; BK has introduced many products which failed to catch hold in the marketplace.
The company's "Golden Age" of advertising was during the 1970s when it introduced its mascot the Magical Burger King, a memorable jingle, and several well known and parodied slogans. Beginning in the early 1980s, its advertising began to lose focus; a series of less successful ad campaigns created by various agencies continued for the next two decades. (en)
- Burger King Corporation es una cadena de restaurantes de comida rápida estadounidense. Nace en Miami en 1954, cuando dos jóvenes emprendedores llamados James McLamore y David Egerton fundan una hamburguesería basada en un concepto diferente al que existía y que se ha mantenido hasta hoy: "Nos sentimos orgullosos de servir a nuestros clientes las mejores hamburguesas y una variedad de otros productos sabrosos y saludables, cocinados a fuego. Esto es lo que Somos."
Su slogan es "Como tú quieras", referido al hecho de poder pedir tu Whopper con los ingredientes que quieras, quitando o poniendo algunos de ellos.
Es junto a McDonald's y Wendy's la mayor cadena de ventas de hamburguesas del mundo, teniendo presencia en 57 países. El 75% de los restaurantes están ubicados en su país de origen, Estados Unidos. Para 2002 su capital era de 11,3 millones de $ (dólares).
La hamburguesa es el producto estelar de Burger King, como su nombre indica, siendo el Whopper y el Big King sus producto principales; le siguen los ensaladas y comidas con pollo. En 2000 la compañía decidió ampliar su oferta y creó un menú vegetariano. (es)
- Burger King (BK) ist eine amerikanische Fastfood-Kette mit Unternehmenssitz in Miami, Florida (USA), die als Systemgastronomie ein weltweites Filialnetz aufgebaut hat. (de)
- Burger King Corporation (lyhennettynä BK) on suuri kansainvälinen pikaruokaketju, jonka päätuote ovat hampurilaiset. Yhtiö perustettiin vuonna 1954 Miamissa, Floridassa. Nykyään Burger King -ravintoloita on noin 11 200 kappaletta, 61 eri valtiossa. (fi)
- Burger King (parfois abbrégé BK) est une grande chaîne de restauration rapide avec 11.000 lieux de vente dans 65 pays.
En Australie, les 300 restaurants Burger King portent le nom d'Hungry Jack's.
En 2002 Texas Pacific, Bain Capital LLC et Goldman Sachs Capital ont acheté les trois quarts des actions pour 1,5 milliard de dollars. (fr)
- La Burger King Corporation è una grande catena internazionale di ristoranti fast food, che serve hamburger, patate fritte, bibite gassate e zuccherate, dessert etc. È inoltre presente con oltre 200 ristoranti in Australia sotto il nome Hungry Jack's. (it)
- バーガーキング(Burger King)は、アメリカのフロリダ州マイアミに本社のあるハンバーガーチェーン。 (ja)
- Burger King (vaak afgekort tot BK) is een internationale fastfoodketen, die voornamelijk hamburgers, frieten en frisdrank verkoopt. Het hoofdkantoor is gevestigd te Miami in de Verenigde Staten. (nl)
- Burger King er en amerikansk kjede av hurtigmatrestauranter. Den første restauranten, opprinnelig kalt Insta Burger King, åpnet i 1954 i Miami i Florida. Burger King har idag mer enn 11 350 restauranter i 57 land, hvorav 75 prosent er i USA. (no)
- Burger King – jedna z największych sieci typu fast food na świecie. Specjalizuje się głównie w kanapkach, frytkach, zimnych napojach. Najbardziej znanym produktem firmy jest kanapka Whopper, która jest już jednym z symboli popkultury. W 2006 r. Burger King posiadał około 11 220 restauracji w 61 państwach. (pl)
- Burger King é uma rede de restaurantes estadunidense especializada em fast-food, presente em mais de 65 países ao redor do mundo.
O primeiro restaurante da rede abriu em 1954, em Miami, Flórida. Hoje a empresa possui mais de 11.350 pontos de venda no mundo todo, sendo que 75% deles está localizada nos EUA. A especialidade do Burger King é o hamburguer chamado "Whopper".
A empresa é atualmente a segunda maior rede de fast-food dos EUA, ficando atrás somente do McDonald's. No entanto, a rede tem perdido mercado nos últimos anos e estima-se que vá perder o segundo lugar para a Wendy's, outra rede de fast-food.
Recentemente o Burger King abriu suas primeiras lojas no Brasil, localizadas nas cidades de São Paulo e Brasília. A expansão para além destas cidades através da concessão de franquias começou com a abertura de uma loja em Salvador em dezembro de 2005, continuando em 2006 com a abertura de uma loja em Natal, uma em Campinas sendo que outra loja irá inaugurar dia 17 de junho de 2008 em versão drive-thru no cambuí, uma em São Vicente, uma em Santos, uma no Guarujá duas em Belo Horizonte, duas lojas em Curitiba, duas em Goiânia e duas em Recife, sendo que uma delas é em Jaboatão dos Guararapes, e recentemente abriu uma loja em João Pessoa e Juiz de Fora.
No dia 24 de junho de 2008, o Burger King abre sua primeira loja no estado do Rio de Janeiro, localizada no Barrashopping, na zona oeste da capital.
Em Portugal, a marca Burger King é explorada pelo grupo Ibersol. Existem restaurantes nas principais cidades.
Normalmente, estes restaurantes encontram-se em centros comerciais ou em postos de abastecimento. (pt)
- Burger King Corporation (по-русски произносится Бургер кинг корпорейшн) — американская компания, владелец сети ресторанов быстрого питания, схожих концепцией с McDonald's. Штаб-квартира — в Майами, штат Флорида.
Основана в 1954 году в Майами Джеймсом Макламором и Дэвидом Эджертоном.
34 % акций компании принадлежат Texas Pacific Group, по 30 % — у Bain Capital и Goldman Sachs. Главный управляющий — Джон Чидсей.
Стандартный обед Whopper Combo (ru)
- Burger King är en stor amerikansk kedja av snabbmatsrestauranger som framförallt säljer hamburgare, pommes frites, olika sandwiches, läskedrycker och desserter. Det finns för närvarande drygt 11 000 Burger King-restauranger i ungefär 60 länder. Företagets huvudkontor finns i det ickeinkorporerade Miami-Dade County, Florida alldeles utanför Miami. Hungry Jack's är en franchise-tagare som driver runt 300 restauranger i Australien. (sv)
- 漢堡王(Burger King, ),又譯保加敬,是全球大型連鎖快餐企業,在全球61個國家及地區擁有超過11,220間分店。漢堡王於1954年於美國邁阿密開設首間分店,並一直以特許經營積極擴充分店。而以炭火燒烤漢堡扒和新鮮蔬菜配製、名為-{zh:華堡; zh-hant:華堡;}- 的漢堡包,為漢堡王的招牌食品。 (zh)
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| rdfs:comment
| - Burger King , often abbreviated to BK, is a global chain of hamburger fast food restaurants. The first restaurant was opened in Miami, Florida in 1954 by James McLamore and David Edgerton, and has since used several variations of franchising to expand its operations. Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. (en)
- Burger King Corporation es una cadena de restaurantes de comida rápida estadounidense. Nace en Miami en 1954, cuando dos jóvenes emprendedores llamados James McLamore y David Egerton fundan una hamburguesería basada en un concepto diferente al que existía y que se ha mantenido hasta hoy: "Nos sentimos orgullosos de servir a nuestros clientes las mejores hamburguesas y una variedad de otros productos sabrosos y saludables, cocinados a fuego. Esto es lo que Somos." (es)
- Burger King (BK) ist eine amerikanische Fastfood-Kette mit Unternehmenssitz in Miami, Florida (USA), die als Systemgastronomie ein weltweites Filialnetz aufgebaut hat. (de)
- Burger King Corporation (lyhennettynä BK) on suuri kansainvälinen pikaruokaketju, jonka päätuote ovat hampurilaiset. Yhtiö perustettiin vuonna 1954 Miamissa, Floridassa. Nykyään Burger King -ravintoloita on noin 11 200 kappaletta, 61 eri valtiossa. (fi)
- Burger King (parfois abbrégé BK) est une grande chaîne de restauration rapide avec 11.000 lieux de vente dans 65 pays. En Australie, les 300 restaurants Burger King portent le nom d'Hungry Jack's. (fr)
- La Burger King Corporation è una grande catena internazionale di ristoranti fast food, che serve hamburger, patate fritte, bibite gassate e zuccherate, dessert etc. È inoltre presente con oltre 200 ristoranti in Australia sotto il nome Hungry Jack's. (it)
- バーガーキング(Burger King)は、アメリカのフロリダ州マイアミに本社のあるハンバーガーチェーン。 (ja)
- Burger King (vaak afgekort tot BK) is een internationale fastfoodketen, die voornamelijk hamburgers, frieten en frisdrank verkoopt. Het hoofdkantoor is gevestigd te Miami in de Verenigde Staten. (nl)
- Burger King er en amerikansk kjede av hurtigmatrestauranter. Den første restauranten, opprinnelig kalt Insta Burger King, åpnet i 1954 i Miami i Florida. Burger King har idag mer enn 11 350 restauranter i 57 land, hvorav 75 prosent er i USA. (no)
- Burger King – jedna z największych sieci typu fast food na świecie. Specjalizuje się głównie w kanapkach, frytkach, zimnych napojach. Najbardziej znanym produktem firmy jest kanapka Whopper, która jest już jednym z symboli popkultury. W 2006 r. Burger King posiadał około 11 220 restauracji w 61 państwach. (pl)
- Burger King é uma rede de restaurantes estadunidense especializada em fast-food, presente em mais de 65 países ao redor do mundo. (pt)
- Burger King Corporation (по-русски произносится Бургер кинг корпорейшн) — американская компания, владелец сети ресторанов быстрого питания, схожих концепцией с McDonald's. Штаб-квартира — в Майами, штат Флорида. (ru)
- Burger King är en stor amerikansk kedja av snabbmatsrestauranger som framförallt säljer hamburgare, pommes frites, olika sandwiches, läskedrycker och desserter. Det finns för närvarande drygt 11 000 Burger King-restauranger i ungefär 60 länder. Företagets huvudkontor finns i det ickeinkorporerade Miami-Dade County, Florida alldeles utanför Miami. Hungry Jack's är en franchise-tagare som driver runt 300 restauranger i Australien. (sv)
- 漢堡王(Burger King, ),又譯保加敬,是全球大型連鎖快餐企業,在全球61個國家及地區擁有超過11,220間分店。漢堡王於1954年於美國邁阿密開設首間分店,並一直以特許經營積極擴充分店。而以炭火燒烤漢堡扒和新鮮蔬菜配製、名為-{zh:華堡; zh-hant:華堡;}- 的漢堡包,為漢堡王的招牌食品。 (zh)
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