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- The Attitude Era was a term used by the World Wrestling Federation (WWF, now known as World Wrestling Entertainment or WWE) to describe the company's programming from November 9, 1997 to May 6, 2002. It started during the Monday Night Wars, a period in which WWF's Monday Night Raw (later Raw Is War) went head-to-head with World Championship Wrestling's (WCW) Monday Nitro in a battle for Nielsen ratings each week from September 4, 1995 to March 26, 2001. The era was initiated on November 9, 1997 at Survivor Series 1997, when a video package aired ending with the first use of the "WWF ATTITUDE" scratch logo, immediately before the main event featuring Bret Hart vs. Shawn Michaels, which retrospectively would be known as the Montreal Screwjob due to the controversial finish of the match. WWF's programming in this era featured adult-oriented content, which included an increase in the level of depicted violence, profanity and sexual content. This era was part of a wider surge in the popularity of professional wrestling in the United States and Canada as television ratings and pay-per-view buy-rates for WWF and its rival promotions saw record highs. The Attitude Era marked the rise of many WWF male singles wrestlers, including "Stone Cold" Steve Austin, The Rock, Triple H, Kane, Mick Foley (in various personas), Kurt Angle, and The Undertaker (who was already a veteran but continued to gain popularity). The Steve Austin-Vince McMahon feud was one of the longest-running rivalries of the era. The WWF Women's Championship, which lay dormant since December 13, 1995, was reactivated on September 15, 1998. While most of the company's female talent such as Sable, Sunny and Stacy Keibler during this time period were marketed as sex symbols and often booked in sexually provocative gimmick matches (for example "bra and panty" matches, bikini matches, etc.) in an effort to draw more male viewership, prominent female stars such as Chyna, Lita, and Trish Stratus among others were presented as legitimate wrestlers in legitimate wrestling matches. WWF also signed a number of wrestlers who left WCW during this period, including Chris Jericho, Big Show and The Radicalz. The era also saw the resurgence of tag team wrestling, namely Hardy Boyz, Dudley Boyz, and Edge & Christian who were featured in several destructive, physical and stunt-filled Tables, Ladders and Chairs matches during this era. Distinguished stables established in this era, such as D-Generation X, Nation of Domination, The Corporation, Ministry of Darkness, Corporate Ministry and The Brood among others developed major rivalries among each other. The Hardcore Championship was established on November 2, 1998, and this chaotic division involved no-disqualification, falls count anywhere matches that would start and then would be taken outside the ring, with blunt weapons involved. The era drew to a close on May 6, 2002, as WWF changed its name to WWE and ceased using "WWF Attitude" branding. (en)
- La Attitude Era («Era de la actitud» en español) es un término usado por la World Wrestling Entertainment (WWE), entonces conocida como World Wrestling Federation (WWF), para describir un periodo de gran éxito de la compañía entre 1997 y 2002. Comenzó cuando en las llamadas Monday Night Wars, el Monday Night Raw de WWF se enfrentó con Monday Nitro de World Championship Wrestling (WCW) en una batalla por los índices de audiencia cada semana a fines de los años noventa. La programación de la WWF, calificada como «WWF Attitude», incluyó contenido orientado a adultos, que incluyó un aumento en el nivel de violencia y contenido sexual representado y la incorporación de personajes e historias terroríficos o políticamente incorrectos para el valor de shock. Esta era fue parte de un aumento más amplio en la popularidad de la lucha libre profesional en los Estados Unidos, en la que las calificaciones de televisión y las tasas de compra de pago por visión para la WWF y sus promociones rivales alcanzaron niveles récord. (es)
- L'ère Attitude (The Attitude Era) est une période de la World Wrestling Federation (WWF) (aujourd'hui WWE) et de l'histoire mondiale qui s'étend de 1997 à 2001. Cette période a été marquée par un bouleversement des codes de l’époque, ajoutant violence et allusions sexuelles. L'ère Attitude a connu un grand succès aux États-Unis, en France et au Proche-Orient. L'ère a vu plusieurs lutteurs se lancer dans la célébrité comme Stone Cold Steve Austin, The Rock, Mick Foley, Triple H, Kane ou Kurt Angle. Les stars déjà établies comme The Undertaker, Bret Hart, Shawn Michaels, Ron Simmons ou Vader ont posé les bases de l'ère Attitude. Plusieurs lutteurs provenant de la World Championship Wrestling tels que Big Show, Chris Jericho, Chris Benoit, Booker T ou Eddie Guerrero sont arrivés durant cette période, la plupart étant mécontents de leur travail à la WCW. D'autres Superstars de l'ère Attitude sont devenus des stars lors de la période suivante comme Mark Henry, Goldust, Jeff Hardy, Matt Hardy, Edge, Christian ou Bradshaw. Cette période a notamment connu l'apogée des clans à la WWF avec la D-Generation X, la Nation of Domination, la Corporation, la Ministry of Darkness ou la McMahon-Helmsley Faction. Les équipes de l'époque ne sont pas en reste : les Hardy Boyz, Edge & Christian, les Dudley Boyz, les New Age Outlaws, APA ou Too Cool sont des équipes extrêmement populaires à l'époque. En particulier les Hardy Boyz, les Dudley Boyz et Edge & Christian car ces trois équipes ont participé aux premiers TLC match de l'histoire. Les stars féminines de l'époque sont Lita, Trish Stratus, Chyna, Stacy Keibler, Torrie Wilson, Sable et Molly Holly. L'ère a également vu la présence de la famille McMahon à l'écran, plus particulièrement, le PDG de la WWF, Vince McMahon. Le personnage de McMahon est celui d'un patron diabolique et méprisable, avec son fils Shane et sa fille Stephanie. Le personnage de McMahon a pris de l'ampleur à partir du Montreal Screwjob. À la fin de la période, la WWF, devenue WWE, a supprimé la majeure partie du contenu orienté vers les adultes pour se tourner vers un contenu plus familial. La Ruthless Agression Era de 2002 à 2008 et la PG Era mis en place depuis 2008 ont succédé. (fr)
- L'Attitude Era fu un periodo storico della federazione di wrestling statunitense nota come World Wrestling Federation in cui il suo programma televisivo di punta, Monday Night Raw, superò in termini di ascolti quello della rivale World Championship Wrestling, Monday Nitro. L'Attitude Era ebbe inizio il 9 novembre 1997, il giorno di Screwjob di Montréal di Survivor Series, e terminò il 6 maggio 2002, quando la World Wrestling Federation fu costretta a cambiare il proprio nome in World Wrestling Entertainment in seguito ad una causa legale con il World Wildlife Fund. (it)
- Met de Attitude Era wordt een tijdvak in het professioneel worstelen bedoeld, dat tussen november 1997 en mei 2002 van vitaal belang was voor de Amerikaanse worstelpromotie World Wrestling Federation (WWF) (nu WWE). De periode kenmerkt zich door de decadente, ruige en expliciete methodiek waar de toenmalige WWF mee uitpakte. De Attitude Era was een weinig kindvriendelijke periode waarin alles mogelijk leek. De term 'Attitude Era' werd vooral gebruikt voor merchandising, maar de WWF promootte het begrip ook als WWF Attitude in zijn televisieprogramma's en pay-per-view-evenementen. Het controversiële incident Montreal Screwjob wordt algemeen in beschouwing genomen als ijkpunt en de aflevering van Monday Night Raw op 6 mei 2002 wordt door fans en intimi gepercipieerd als slotstuk van het 'Attitude Era'. Vaak spreekt men evenwel over het evenement WrestleMania X-Seven uit april 2001. Tijdens deze periode kon de destijds financieel noodlijdende WWF optimaal profiteren van een geslaagde ouverture van talentvolle, jonge worstelaars en zette dit om in hoge kijkcijfers. Mede door het snelle wordingsproces van het 'Attitude Era' daalde de populariteit van de rivaliserende promotie World Championship Wrestling (WCW), met een faillissement in 2001 tot gevolg. (nl)
- A Attitude Era ("Era da Atitude") foi um período na história da federação de wrestling profissional World Wrestling Federation (WWF) (hoje conhecida como WWE), resultado das Monday Night Wars ("Guerras das Noites de Segunda"), uma guerra de audiência entre a WWF e sua rival, World Championship Wrestling (WCW). O fim da guerra aconteceu em 2001. A Attitude Era foi um grande aumento da popularidade do wrestling profissional nos Estados Unidos do fim dos anos 90 ao início dos anos 2000, com a audiência e a venda de pay-per-views atingindo recordes. A Attitude Era foi definida por uma mudança radical no conteúdo da programação da WWF. Em contraste com o então formato familiar, a Attitude Era se voltou para atrair jovens adultos, transformando o produto em algo mais desafiador. Personagens heroicos foram substituídos por antiherois e as histórias se tornaram trash. (pt)
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- L'Attitude Era fu un periodo storico della federazione di wrestling statunitense nota come World Wrestling Federation in cui il suo programma televisivo di punta, Monday Night Raw, superò in termini di ascolti quello della rivale World Championship Wrestling, Monday Nitro. L'Attitude Era ebbe inizio il 9 novembre 1997, il giorno di Screwjob di Montréal di Survivor Series, e terminò il 6 maggio 2002, quando la World Wrestling Federation fu costretta a cambiare il proprio nome in World Wrestling Entertainment in seguito ad una causa legale con il World Wildlife Fund. (it)
- The Attitude Era was a term used by the World Wrestling Federation (WWF, now known as World Wrestling Entertainment or WWE) to describe the company's programming from November 9, 1997 to May 6, 2002. It started during the Monday Night Wars, a period in which WWF's Monday Night Raw (later Raw Is War) went head-to-head with World Championship Wrestling's (WCW) Monday Nitro in a battle for Nielsen ratings each week from September 4, 1995 to March 26, 2001. The era was initiated on November 9, 1997 at Survivor Series 1997, when a video package aired ending with the first use of the "WWF ATTITUDE" scratch logo, immediately before the main event featuring Bret Hart vs. Shawn Michaels, which retrospectively would be known as the Montreal Screwjob due to the controversial finish of the match. WWF' (en)
- La Attitude Era («Era de la actitud» en español) es un término usado por la World Wrestling Entertainment (WWE), entonces conocida como World Wrestling Federation (WWF), para describir un periodo de gran éxito de la compañía entre 1997 y 2002. (es)
- L'ère Attitude (The Attitude Era) est une période de la World Wrestling Federation (WWF) (aujourd'hui WWE) et de l'histoire mondiale qui s'étend de 1997 à 2001. Cette période a été marquée par un bouleversement des codes de l’époque, ajoutant violence et allusions sexuelles. L'ère Attitude a connu un grand succès aux États-Unis, en France et au Proche-Orient. (fr)
- Met de Attitude Era wordt een tijdvak in het professioneel worstelen bedoeld, dat tussen november 1997 en mei 2002 van vitaal belang was voor de Amerikaanse worstelpromotie World Wrestling Federation (WWF) (nu WWE). Tijdens deze periode kon de destijds financieel noodlijdende WWF optimaal profiteren van een geslaagde ouverture van talentvolle, jonge worstelaars en zette dit om in hoge kijkcijfers. Mede door het snelle wordingsproces van het 'Attitude Era' daalde de populariteit van de rivaliserende promotie World Championship Wrestling (WCW), met een faillissement in 2001 tot gevolg. (nl)
- A Attitude Era ("Era da Atitude") foi um período na história da federação de wrestling profissional World Wrestling Federation (WWF) (hoje conhecida como WWE), resultado das Monday Night Wars ("Guerras das Noites de Segunda"), uma guerra de audiência entre a WWF e sua rival, World Championship Wrestling (WCW). O fim da guerra aconteceu em 2001. A Attitude Era foi um grande aumento da popularidade do wrestling profissional nos Estados Unidos do fim dos anos 90 ao início dos anos 2000, com a audiência e a venda de pay-per-views atingindo recordes. (pt)
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