A video game mascot is a mascot that is used by video game companies to promote both the company and their specific video game series and franchises. Video game mascots are sometimes considered to be similar to those at sporting events, with larger-than-life animals, such as Pikachu or Crash Bandicoot. However, some video game mascots, especially modern ones, are more human, such as Nathan Drake or Lara Croft becoming a series mascot.