About: Ford Global Anthem

"Global Anthem" was an American television commercial created by advertising agency JWT Detroit for Ford Motor Company (FMC) in 1999. It was Ford's first ever global advertising campaign. At the time, the commercial was believed to be the world's biggest advertisement, one of the largest single commercial productions in US advertising history, and one of the most expensive. In media terms, it was the most widespread use of one commercial at one time by a giant advertiser. Initially, a single two-minute version aired in almost every country in the world simultaneously at 9pm on November 1, 1999, reaching an estimated one billion people, 300 million households, and 80% of the world’s viewing population. It was recorded as the world's first global media roadblock in the Guinness Book of World