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- Although availability of food is not perceived as an immediate, major concern in Europe, the challenge to ensure a long-term, safe, nutritious and affordable supply of food, from both land and the oceans, remains. A portfolio of coordinated strategies is called for to address this challenge. (en)
- Until now, the main policy focus in the EU has been on providing consumers with more information. But this is not enough. People choose food not just through rational reflection, but also based on many other factors: food availability, habits and routines, emotional and impulsive reactions, and their financial and social situation. So we should consider ways to unburden the consumer and make sustainable, healthy food an easy and affordable choice. That will require a mix of incentives, information and binding policies governing all aspects of food production and distribution. (en)
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