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- We first met them [the Sugababes] in October 2001 and we'd spent the previous twelve months working on our own musical direction. We were getting quite desperate as we were struggling to connect with the predominantly R&B artists we'd get sent. Our ideas seemed a bit out of place, and for that reason we connected with the Sugababes as I felt they too were a little out on a limb from the pop mainstream at the time. (en)
- On paper, Girls Aloud shouldn't still be around, so we go into the making of every record with a view that they have to do something exceptional to warrant even existing. It means their records have to try and be as competitive as anyone else's, whether it's the hottest hip-hop producer from LA, or the hottest guitar band from Sheffield. That's been the driving force of our relationship with the group—to defy expectations. (en)
- A lot of the songs have come out of a tiny place, a seed of an idea. Round Round was a beat. Biology, that was just the little piano hook at the beginning, but I remember it probably took two years to work out how to come out of that intro, what it would go into. The Promise, that track was ready to go. Brian was so sure it was going to be a huge hit that we literally planned the day that we would be writing this 'number one'. I think that was obviously when we'd had a lot of success and we were very confident. With Something Kinda Ooh he was thinking of doing a bit like a Too Funky George Michael vibe, which was actually how it started off, but then it ended up something very different. He always has a vision, he knows exactly what he's doing before we do. (en)
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