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The nominations for the 3rd South Indian International Movie Awards were announced at a press conference held at a five star hotel in Hyderabad on July 17, 2014. Actors Rana Daggubati and Shriya Saran, who are the brand ambassadors of SIIMA, were present on the occasion. The SIIMA Awards 2014 event was held at Negara Stadium Kuala Lampur, Malaysia on September 12 and 13, 2014. Trisha, Nivin Pauly, Silambarasan , Tamannaah, Anirudh Ravichander, Devi Sri Prasad, Shriya Saran, Shiva Rajkumar, Lakshmi Menon, Regina Cassandra and Rakul Preet Singh performed.