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- The most interesting thing to me is that it traveled. It went from New York media circle-jerk Twitter to international. And you could see it in my Twitter notifications because people started having conversations in, like, Spanish and Portuguese and then Japanese and Chinese and Thai and Arabic. It was amazing to watch this move from a local thing to, like, a massive international phenomenon. (en)
- We've seen other stories go viral, but the sheer diversity of outlets that picked it up and were talking about it was unlike anything we had ever seen. Everyone from QVC to Warner Bros. to local public libraries to Red Cross affiliates were all posting links to it on their social accounts. That kind of diversity in who's sharing a story pretty much never happens... and certainly never to that degree. Even in the year since and with a million different people trying to replicate it, nothing has come close. (en)
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