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- The problem inherent in attempts to define the quality of a product, almost any product, was stated by the master Walter A. Shewhart. The difficulty in defining quality is to translate the future needs of the user into measurable characteristics, so that a product can be designed and turned out to give satisfaction at a price that the user will pay. This is not easy, and as soon as one feels fairly successful in the endeavor, he finds that the needs of the consumer have changed, competitors have moved in, etc. (en)
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