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In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one of the variables is manipulated as part of the experilovement.

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  • في التسويق والعلوم الاجتماعية، يعد البحث الرصدي (أو البحث الميداني) أحد تقنيات البحث الاجتماعي التي تتضمن الملاحظة المباشرة للظواهر في موضعها الطبيعي. وهذا ما يميزه عن البحوث التجريبية التي ينشأ بها بيئة شبه اصطناعية للتحكم في العوامل الزائفة، وحيثما تتم معالجة أحد المتغيرات على الأقل كجزء من التجربة. (ar)
  • In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one of the variables is manipulated as part of the experilovement. (en)
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  • في التسويق والعلوم الاجتماعية، يعد البحث الرصدي (أو البحث الميداني) أحد تقنيات البحث الاجتماعي التي تتضمن الملاحظة المباشرة للظواهر في موضعها الطبيعي. وهذا ما يميزه عن البحوث التجريبية التي ينشأ بها بيئة شبه اصطناعية للتحكم في العوامل الزائفة، وحيثما تتم معالجة أحد المتغيرات على الأقل كجزء من التجربة. (ar)
  • In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one of the variables is manipulated as part of the experilovement. (en)
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  • تقنيات الرصد (ar)
  • Observational techniques (en)
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