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- Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing. Corporate video content is targeted towards that company’s core selling demographics or internal employees. Corporate video production is frequently the responsibility of a marketing director or corporate communications manager. Examples of corporate video include corporate overview videos, staff training and safety videos, promotional/brand films, investor relations and shareholder videos, market updates, product videos, event videos, onboarding videos, employer branding videos, CEO statements, executive proposal videos, and customer testimonial videos. As video becomes a more integral part of a company’s communication strategy, often companies will release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness. Corporate Video Production companies leverage a company’s marketing material, guidance from their communication director, and content specific copy to produce a corporate video. The time and scale of a corporate video production can vary greatly based on complexity and messaging. Some corporate videos may use only minimal crew and basic equipment, while others elect for higher quality content and contract with corporate video production specialists whose core focus is on creating B2B corporate video content. Video content has become a significant ranking factor for search engine optimization from search engines such as Google, Yahoo and Bing and as a result more companies are electing to create corporate video content for their websites. (en)
- Un film d’entreprise, aussi appelé vidéo d’entreprise, film institutionnel, ou encore film corporate est une vidéo qui a pour but de présenter une entreprise, une organisation ou encore un groupe. (fr)
- Een bedrijfsfilm verwijst naar audiovisueel bedrijfscommunicatiemateriaal zoals dvd, blu-ray, High Definition Video, steaming video of andere media, in de eerste plaats bedoeld voor gebruik door een bedrijf of organisatie. (nl)
- Корпоративное телевидение — это комплекс технических средств — программных и аппаратных, организационных мероприятий и человеческих ресурсов, предназначенных для осуществления телевизионного вещания, тематически связанного с деятельностью той или иной организации, учреждения или предприятия. (ru)
- Vídeo institucional é uma peça de comunicação, realizada no suporte vídeo, para divulgar uma empresa, uma marca ou uma atividade da empresa. Geralmente é utilizada para ser exibida em eventos, sites institucionais e na própria empresa, para clientes ou colaboradores. (pt)
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- Un film d’entreprise, aussi appelé vidéo d’entreprise, film institutionnel, ou encore film corporate est une vidéo qui a pour but de présenter une entreprise, une organisation ou encore un groupe. (fr)
- Een bedrijfsfilm verwijst naar audiovisueel bedrijfscommunicatiemateriaal zoals dvd, blu-ray, High Definition Video, steaming video of andere media, in de eerste plaats bedoeld voor gebruik door een bedrijf of organisatie. (nl)
- Корпоративное телевидение — это комплекс технических средств — программных и аппаратных, организационных мероприятий и человеческих ресурсов, предназначенных для осуществления телевизионного вещания, тематически связанного с деятельностью той или иной организации, учреждения или предприятия. (ru)
- Vídeo institucional é uma peça de comunicação, realizada no suporte vídeo, para divulgar uma empresa, uma marca ou uma atividade da empresa. Geralmente é utilizada para ser exibida em eventos, sites institucionais e na própria empresa, para clientes ou colaboradores. (pt)
- Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing. As video becomes a more integral part of a company’s communication strategy, often companies will release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness. (en)
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