A shock jock is a radio broadcaster or disc jockey who entertains listeners and attracts attention using humor and/or melodramatic exaggeration that may offend some portion of the listening audience. The term is used pejoratively to describe provocative or irreverent broadcasters whose mannerisms, statements and actions are typically offensive to much of society. It is a popular term within the radio industry. A shock jock is the radio equivalent of the tabloid newspaper in that both consider entertaining readers to be equally as, if not more important than, providing factual information. A radio station that relies primarily on shock jocks for programming has what is called a hot talk format.