Nuevo Cine Mexicano, also referred to as New Mexican Cinema is a Mexican film movement started in the early 1990s. Filmmakers, critics, and scholars consider Nuevo Cine Mexicano a "rebirth" of Mexican cinema because of the production of higher-quality films. This rebirth led to high international praise as well as box-office success, unseen since the golden age of Mexican cinema of the 1930s to 1960s. The quality of Mexican films suffered in the decades following the golden age due in part to Mexican audiences watching more overseas films, especially Hollywood productions. This resulted in the rise of infamous Mexican genres such as Luchador films, sexicomedias and ultimately the low-budget direct-to-video Mexploitation film.