Zellers was a Canadian discount department retail chain and is currently a brand name owned by the Hudson's Bay Company (HBC). Founded in 1931 in London, Ontario, in later decades it was based in Brampton, Ontario. Zellers was acquired by HBC in 1978 before closing in 2013. In August 2021, the Zellers brand was relaunched as a pop-up shop (store-within-a-store) at the Hudson's Bay store located in the Burlington Centre shopping mall. In August 2022, the Hudson's Bay Company announced it would be reviving the Zellers brand through online shopping and physical locations in 2023.