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- Jade Magnet was an online Crowdsourcing platform for creative and marketing support services. It was founded in 2009 by Sitashwa Srivastava and Manik Kinra. The company is headquartered in Bangalore, India and has white label partnerships in Qatar as Mixilion and in Singapore as id8on. Jade Magnet crowdsources design requirements for marketing campaigns (logos, websites, brochures, print ads, animation videos) to freelancers, professionals, small agencies and technology from teams across the world. Initially established as an open crowdsourcing platform, Jade Magnet moved to a "managed crowdsourcing" model in 2013 wherein the company curates teams of designers from the crowd to provide solutions to its clients’. It offers to its clients and handles the full project management, payments and legal contracts of crowdsourced output. Crowdsourcing gives businesses the option of choosing from multiple design possibilities, while at the same time, creates money-making opportunities for those with a creative bent-of-mind and a technology background. Businesses sourcing marketing and design requirements from Jade Magnet get to select from multiple designs submitted by different designers or "providers" to whom the task gets posted as a contest. In this way, the platform enables customers to extract multiple options for creative solutions before making a final selection. Crowdsourcing designers also makes available a larger pool of the best available talent from among freelancers, who would otherwise not be available within a single organisation or agency. Designers can apply to become providers on the Jade Magnet network, and are then invited participate in live internal contests the ones that are of interest to them. Jade Magnet also sources designers and artists by visiting art schools and design colleges where there is a ready community willing to participate in any invitation for crowdsourcing ideas. Providers who perform well on projects and receive good customer feedback can become Jade Magnet Champions, which ensures them a steady stream of projects. Jade Magnet has developed a community engagement system for all providers (students, moonlighters, small agencies and freelancers), offering introductory skill appraisals, appraisal and accreditation based on client feedback and opportunities for creative skill enhancement. Some Jade Magnet providers are based in tier-2 cities of India and make a living with work coming from the platform. (en)
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- 25669 (xsd:nonNegativeInteger)
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- A screenshot of Jade Magnet's homepage (en)
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- Bangalore, Karnataka, India (en)
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- Sitashwa Srivastava and Manik Kinra (en)
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- Bangalore, Doha, Singapore, California, London (en)
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- Jade Magnet Online Private Limited (en)
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- Creative marketing solutions such as animations, logos, websites, brochures, print ads, etc (en)
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- Business to Business Crowdsourcing platform (en)
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- Jade Magnet was an online Crowdsourcing platform for creative and marketing support services. It was founded in 2009 by Sitashwa Srivastava and Manik Kinra. The company is headquartered in Bangalore, India and has white label partnerships in Qatar as Mixilion and in Singapore as id8on. (en)
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- Jade Magnet Online Private Limited (en)
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