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- Top Up TV was a pay TV service in the United Kingdom which launched in March 2004, operating on the digital terrestrial television platform. The aim of the service was to "top up" Freeview customers by providing additional content and services through encrypted TV channels unavailable to other viewers. The service offered a variety of content from various providers through 'TV Favourites', and old and low-budget movies from NBCUniversal through PictureBox Movies, all of which could be viewed on demand. Top Up TV formerly offered live premium sports channels including ESPN, Sky Sports 1 and Sky Sports 2. The service could be received by equipment having a built-in card slot: a DVB-T set-top box, a recorder or an integrated television receiver. As of July 2013, there were approximately 200,000 subscribers. In late 2013, Top Up TV ceased broadcasting and sold its subscriber business to Sky. (en)
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