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- الاتصال وتغيير السلوك (BCC) هو أي عملية تدخل ما بين الأشخاص والجماعات المشتركة و/أو المجتمعات لتطوير إستراتيجيات اتصال من أجل تعزيز السلوكيات الإيجابية التي تتوافق مع خلفياتهم. وسيخلق ذلك بدوره بيئة داعمة تمكن الأفراد من البدء في الحصول على نتائج سلوكية إيجابية المرغوب فيها والمحافظة على تلك النتائج.ولا ينبغى الخلط بين الاتصال لتغيير السلوك وبين تعديل السلوك وهو مصطلح له معنى خاص يتعلق بأسس علم النفس السريري (ar)
- Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are appropriate to their settings and thereby solving the world's most pressing health problems. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes. SBCC is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and mass media (which include radio, television, billboards, print material, internet), interpersonal channels (such as client-provider interaction, group presentations) and community mobilisation are used to achieve defined behavioral objectives. BCC should not be confused with behavior modification, a term with specific meaning in a clinical psychiatry setting. SBCC differentiates itself from Social impact entertainment (SIE) primarily through its "impact first", rather than "story first", approach. (en)
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