Main Bhi Chowkidar (Hindi: मैं भी चोकीदार।, transl. "I too am a watchman") is a Hindi slogan used by the Bharatiya Janata Party in its campaign for the 2019 Indian general election. The slogan was coined by the BJP's prime ministerial candidate Narendra Modi as a counter-slogan against the Indian National Congress leader Rahul Gandhi. It was awarded EFFIE Silver Award 2020 in the category of Government, Institutions and Recruitments. Millions of people changed their DPs (display pictures) and profiles to show their solidarity with Modi.
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