The Mad Fold-In is a feature found on the inside back cover of virtually every Mad magazine since 1964. Written and drawn by Al Jaffee until 2020, the Fold-In is one of the most well-known aspects of the magazine. The feature was conceived in response to centerfolds in popular magazines, particularly Playboy. Explaining his original inspiration, Jaffee said: In 2011, Jaffee reflected, "The thing that I got a kick out of was... Jeopardy! showed a fold-in and the contestants all came up with the word they were looking for, which was “fold-in.” So I realized, I created an English language word."
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