"Down the Rabbit Hole" is the first episode of the Once Upon a Time spin-off series Once Upon a Time in Wonderland. Written by Edward Kitsis, Adam Horowitz, Zack Estrin, and Jane Espenson, and directed by Ralph Hemecker, it premiered on ABC in the United States on October 10, 2013. In this premiere episode, Alice is rescued from her captivity in an insane asylum and returns to Wonderland to find her presumed-dead genie lover, while in flashbacks, her first and subsequent trips to Wonderland are revealed, which have dire consequences.