Communicative ecology is a conceptual model used in the field of media and communications research. The model is used to analyse and represent the relationships between social interactions, discourse, and communication media and technology of individuals, collectives and networks in physical and digital environments. Broadly, the term communicative ecology refers to "the context in which communication processes occur" . These processes are seen to involve people communicating with others in their social networks, both face-to-face and using a mix of media and communication technologies .