Clearcast is a non-governmental organisation which pre-approves most British television advertising. It came into being on 1 January 2008 and took over the responsibilities of the Broadcast Advertising Clearance Centre. Clearcast is now owned by four UK commercial broadcasters: ITV, Channel 4, Sky and Warner Media. The current Chairman of Clearcast is Mark White. Samantha Smith has been announced as Managing Director replacing Chris Mundy in April 2020.