About: Television advertising workflow

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TV advertising delivery describes the process of getting an ad to air on television. The workflow usually involves the advertisers, creative agencies, post-production houses, media agencies, advertising delivery specialists & broadcasters. With global advertising spend more than doubling its growth rate from 2.6% to 5.7% from 2013 to 2014, and with a study by ZenithOptimedia finding that TV advertising still accounts for 39.6% of adspend in 2014, television advertising and its workflow is a thriving and growing industry.

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  • TV advertising delivery describes the process of getting an ad to air on television. The workflow usually involves the advertisers, creative agencies, post-production houses, media agencies, advertising delivery specialists & broadcasters. With global advertising spend more than doubling its growth rate from 2.6% to 5.7% from 2013 to 2014, and with a study by ZenithOptimedia finding that TV advertising still accounts for 39.6% of adspend in 2014, television advertising and its workflow is a thriving and growing industry. Even with the increase of online streaming and Video on Demand, 86% of TV programs in the UK are still watched on television in 2015. (en)
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  • TV advertising delivery describes the process of getting an ad to air on television. The workflow usually involves the advertisers, creative agencies, post-production houses, media agencies, advertising delivery specialists & broadcasters. With global advertising spend more than doubling its growth rate from 2.6% to 5.7% from 2013 to 2014, and with a study by ZenithOptimedia finding that TV advertising still accounts for 39.6% of adspend in 2014, television advertising and its workflow is a thriving and growing industry. (en)
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  • Television advertising workflow (en)
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