The Axe Apollo space campaign was a private space venture which planned to provide sub-orbital spaceflight for 23 people on board the Lynx, a spacecraft still in development at the time of the launch of the venture. It was initiated as part of a marketing campaign by advertising firm Bartle Bogle Hegarty (BBH) London to promote the Axe Apollo line of the men's deodorant brand Axe. If the venture pushed through it would have accomplish milestones; such as the first spaceflight of nationals from Egypt, Norway, Philippines, and Thailand, as well as the first spaceflight by a Black South African.
