In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products. The concept was proposed by Edward Chamberlin in his 1933 book, The Theory of Monopolistic Competition.
|is dbo:wikiPageDisambiguates of|
|is dbo:wikiPageRedirects of|
|is dbo:wikiPageWikiLink of|
|is rdfs:seeAlso of|
|is foaf:primaryTopic of|