About: Open sustainability innovation

Open sustainability innovation is the use of open innovation in the development of sustainable products, services, and initiatives. This model conceptually helps in exposing the consumer to more product information than their competitors may offer. As a result of this conversational relationship between companies and consumers, ideas about the importance of sustainability and how people relate to this through consumption can arise. By offering an open communication way of marketing to consumers, companies may ultimately gain a competitive advantage based on trust and disclosure. Thus not only will open sustainability innovations promote the use of sustainable products and services, it will actually create a snowballing effect on other companies which will have to adopt new sustainability p