KYTV (channel 3) is a television station in Springfield, Missouri, United States, affiliated with NBC. It is owned by Gray Television alongside ABC affiliate KSPR-LD (channel 33) and Branson-licensed CW affiliate KYCW-LD (channel 24); it is also sister to Branson-licensed tourist information–formatted station K17DL-D, channel 17 (which is owned by Branson Visitors TV, LLC, a joint venture between Gray [50.1%] and Market Branson, LLC [49.9%]). KYTV, KSPR-LD and KYCW-LD share studios on West Sunshine Street in Springfield, while KYTV's transmitter is located on Highway FF north of Fordland.