About: Alfamart

PT Sumber Alfaria Trijaya Tbk or Alfamart is a primarily-franchised Indonesian convenience store chain. As of May 2021, it had over 17,000 stores spread across Indonesia, 4 million daily customers and tens of thousands of micro, small and medium-scale business partners. Alfamart also has about 1,000 outlets in the Philippines. The business was started in December 1989 as a trading and distribution company in Jakarta by its president, Djoko Susanto. Ten years later, Susanto ventured into the convenience store category with Alfa Minimart, with a first branch in Karawaci, Tangerang, Banten. Later renamed as Alfamart, the convenience store brand has since expanded to the Philippines, with its first Philippine branch located in Trece Martires, Cavite.