Yoshihime (義姫, 1548 – August 13, 1623) was a Japanese noble lady and aristocrat from the Sengoku period. She was a daughter of Mogami Yoshimori from the Mogami clan, she married Date Terumune and gave birth to Date Masamune. Yoshihime became known as the Demon Princess of the Ouu (奥 羽 の 鬼 姫) due to her personality and her attempts to usurp the power of the Date clan.