During the Korean Wave (Hallyu), K-pop artists took their concerts outside of South Korea, and with increased exposure, becoming a huge success in other Asian countries. Soon after, record label companies started experimenting expanding into the western music markets outside Asia. The word "Hallyu" (韓流; 한류) first originated in China during the 1990s by journalists that were surprised with how rapid Korean music had spread throughout China. This is a list of all notable K-pop concerts held outside the Asian continent.