Islamic marketing can be defined as the wisdom of satisfying the needs of customers through the good conduct of delivering Halal - wholesome, pure and lawful products and services with the mutual consent of both seller and buyer for the purpose of achieving material and spiritual well-being in the world here and hereafter. Basically, making an honest living and getting your money the proper way plus making consumers aware of it through the good conduct of marketers and ethical advertising Halal has three levels;
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| - Pemasaran syariah (in)
- Islamic marketing (en)
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| - Islamic marketing can be defined as the wisdom of satisfying the needs of customers through the good conduct of delivering Halal - wholesome, pure and lawful products and services with the mutual consent of both seller and buyer for the purpose of achieving material and spiritual well-being in the world here and hereafter. Basically, making an honest living and getting your money the proper way plus making consumers aware of it through the good conduct of marketers and ethical advertising Halal has three levels; (en)
- Pemasaran syariah dapat didefinisikan sebagai kebijaksanaan untuk memenuhi kebutuhan pelanggan melalui perilaku yang baik dalam memberikan produk dan layanan halal, sehat, murni, dan sah dengan persetujuan bersama dari penjual dan pembeli untuk mencapai kesejahteraan material dan spiritual di dunia dan di akhirat dan membuat konsumen menyadarinya melalui perilaku baik pemasar dan iklan etis. Halal mempunyai tiga tingkatan yakni wajib atau fardu ain atau fardu kifayah, mandub, dan makruh. (in)
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| - Islamic marketing can be defined as the wisdom of satisfying the needs of customers through the good conduct of delivering Halal - wholesome, pure and lawful products and services with the mutual consent of both seller and buyer for the purpose of achieving material and spiritual well-being in the world here and hereafter. Basically, making an honest living and getting your money the proper way plus making consumers aware of it through the good conduct of marketers and ethical advertising Halal has three levels;
* Wajib or Fard, and Makrooh. Wajib are obligatory acts which in cases of failure to perform results in sin. It is a duty, which can be described as the Core Halal. In Islamic Marketing, firms must perform Wajib. Mandoob is something that is likable and preferable but not obligatory. This can be described as Supplementary Halal and should be done if possible. Makrooh is something that is despised and discouraged by the religion, and is usually only used as the last resort.
* are acts that Muslims should refrain from because they might be Haram themselves. Businesses practicing proper Islamic marketing should keep away from doubted acts like these.
* Haram are acts that are condemned by the Islamic religion. Engaging in these acts is a sin for practitioners of Islam. Islamic marketing can also be defined as a process of value creation for customers and other stakeholders while keeping this process in accord with the principles of Islamic transaction. There are five principles of Islamic transaction (see below). (en)
- Pemasaran syariah dapat didefinisikan sebagai kebijaksanaan untuk memenuhi kebutuhan pelanggan melalui perilaku yang baik dalam memberikan produk dan layanan halal, sehat, murni, dan sah dengan persetujuan bersama dari penjual dan pembeli untuk mencapai kesejahteraan material dan spiritual di dunia dan di akhirat dan membuat konsumen menyadarinya melalui perilaku baik pemasar dan iklan etis. Halal mempunyai tiga tingkatan yakni wajib atau fardu ain atau fardu kifayah, mandub, dan makruh.
* Wajib adalah tindakan yang wajib dilakukan dan apabila ditinggalkan menjadi dosa. Ini adalah kewajiban yang menjadi inti kehalalan. Dalam pemasaran Islam, perusahaan harus melakukan hal yang wajib. Mandub adalah sesuatu yang disukai tetapi tidak wajib. Hal ini dapat digambarkan sebagai kehalalan tambahan dan harus dilakukan jika memungkinkan. Makruh adalah sesuatu sebisa mungkin harus dihindari kecuali jika itu jalan terakhir yang harus dilakukan.
* Mustabih adalah tindakan yang harus dihindari oleh muslim karena kemungkinan besar bisa termasuk haram. Dalam bisnis, pelaku bisnis harus menjauhi tindakan meragukan seperti ini.
* Haram adalah tindakan yang dikutuk atau dilarang oleh agama Islam. Jika melakukan tindakan ini dinilai dosa. (in)
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