The cultural cognition of risk, sometimes called simply cultural cognition, is the hypothesized tendency to perceive risks and related facts in relation to personal values. Research examining this phenomenon draws on a variety of social science disciplines including psychology, anthropology, political science, sociology, and communications. The stated objectives of this research are both to understand how values shape political conflict over facts (like whether climate change exists, whether gun control increases crime, whether vaccination of school girls for HPV threatens their health) and to promote effective deliberative strategies for resolving such conflicts consistent with sound empirical data.