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Statements

Subject Item
dbr:Facial_recognition_system
dbo:wikiPageWikiLink
dbr:Coke_Zero_Facial_Profiler
Subject Item
dbr:Coke_Zero_Facial_Profiler
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rdfs:label
Coke Zero Facial Profiler
rdfs:comment
Facial Profiler was a free Facebook app created to promote Coca-Cola Zero by the advertising agency Crispin Porter + Bogusky. The app used face recognition technology to search a database of voluntarily participating Facebook users to match people based on appearance. The software's algorithm analyzed face attributes like skin color, face structure and angles of the face. Once matched, users could contact their look-alike via their Facebook profile.
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dbc:Meta_Platforms_applications dbc:Promotional_campaigns_by_Coca-Cola dbc:Computer-related_introductions_in_2009
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1052985963
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dbo:abstract
Facial Profiler was a free Facebook app created to promote Coca-Cola Zero by the advertising agency Crispin Porter + Bogusky. The app used face recognition technology to search a database of voluntarily participating Facebook users to match people based on appearance. The software's algorithm analyzed face attributes like skin color, face structure and angles of the face. Once matched, users could contact their look-alike via their Facebook profile. Coke Zero claimed the inspiration for Facial Profiler came from the drink itself. The tagline for the project was: "If Coke Zero has Coke's taste, is it possible someone out there has your face?"
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