William M. Shernoff (born c.1949) is a prominent American trial lawyer based in Claremont, California/Beverly Hills, USA. He is one of the pioneers of a branch of law known as "insurance bad faith", in which he investigates the alleged bad faith and misconduct of insurance companies. This began in 1971 with his first insurance case. He then founded the firm of Shernoff Bidart Echeverria LLP, in 2004, heading a team of 10 litigation lawyers who are widely known as the "bad faith insurance lawyers". Shernoff is also the author and co-author of several books on law, including Bad Faith (1984), Payment Refused (1986), How to Make Insurance Companies Pay Your Claims and What to Do If They Don't (1990) and Fight Back & Win (1999). He has served for many years on the Board of Directors of the nat
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