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- The Whopperito is a Burger King menu item that was introduced in 2016. It consists of most of the ingredients of the Whopper wrapped inside a tortilla. Instead of ketchup, mayonnaise, or mustard, the Whopperito contains queso sauce. Burger King originally introduced it only at several of their Pennsylvania locations in June; on August 15, they began selling it nationwide. Leslie Patton of Bloomberg News speculated that the Whopperito represented an attempt by Burger King to compete with Chipotle Mexican Grill. In a statement, Burger King said that they decided to introduce it nationally after testing the item at local franchises "sparked widespread demand from guests" on social media. , the president of Burger King North America, said of the item, "It’s just to get peoples' attention to come in to the restaurants," adding that limited-time menu items like the Whopperito are not just important to boost sales, but "also important for keeping the brand relevant." (en)
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- The Whopperito is a Burger King menu item that was introduced in 2016. It consists of most of the ingredients of the Whopper wrapped inside a tortilla. Instead of ketchup, mayonnaise, or mustard, the Whopperito contains queso sauce. Burger King originally introduced it only at several of their Pennsylvania locations in June; on August 15, they began selling it nationwide. Leslie Patton of Bloomberg News speculated that the Whopperito represented an attempt by Burger King to compete with Chipotle Mexican Grill. In a statement, Burger King said that they decided to introduce it nationally after testing the item at local franchises "sparked widespread demand from guests" on social media. , the president of Burger King North America, said of the item, "It’s just to get peoples' attention to co (en)
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