About: Webreep model

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The Webreep model is an information systems theory that explains and predicts website satisfaction, loyalty, and word-of-mouth. The model suggests that four factors (in the model called dimensions) directly influence website satisfaction. Website satisfaction, in turn, directly influences website visitor loyalty and likelihood of referral. Each factor is "shaped" by facets. The four dimensions and factors include: * Navigation (facets: ease of use, ease of search) * Content (information quality, information relevancy) * Performance (page load speed, visual appeal) * Trust (trustworthiness)

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  • The Webreep model is an information systems theory that explains and predicts website satisfaction, loyalty, and word-of-mouth. The model suggests that four factors (in the model called dimensions) directly influence website satisfaction. Website satisfaction, in turn, directly influences website visitor loyalty and likelihood of referral. Each factor is "shaped" by facets. The four dimensions and factors include: * Navigation (facets: ease of use, ease of search) * Content (information quality, information relevancy) * Performance (page load speed, visual appeal) * Trust (trustworthiness) Recent studies have found these four factors account for as much as 87% of the variance in website satisfaction. (en)
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  • The Webreep model is an information systems theory that explains and predicts website satisfaction, loyalty, and word-of-mouth. The model suggests that four factors (in the model called dimensions) directly influence website satisfaction. Website satisfaction, in turn, directly influences website visitor loyalty and likelihood of referral. Each factor is "shaped" by facets. The four dimensions and factors include: * Navigation (facets: ease of use, ease of search) * Content (information quality, information relevancy) * Performance (page load speed, visual appeal) * Trust (trustworthiness) (en)
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  • Webreep model (en)
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