About: Walter Landor

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Walter Joseph Landor (born Walter Landauer, July 9, 1913 – June 9, 1995) was a brand designer and the founder of Landor. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor, the company he founded in 1941, has offices around the world.

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  • Walter Joseph Landor (born Walter Landauer, July 9, 1913 – June 9, 1995) was a brand designer and the founder of Landor. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor, the company he founded in 1941, has offices around the world. "Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated. He had a particular gift for creating designs with broad popular appeal, such as the Coca-Cola script. Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment. (en)
dbo:activeYearsEndYear
  • 1989-01-01 (xsd:gYear)
dbo:activeYearsStartYear
  • 1935-01-01 (xsd:gYear)
dbo:birthDate
  • 1913-07-09 (xsd:date)
dbo:birthName
  • Walter Landauer (en)
dbo:birthYear
  • 1913-01-01 (xsd:gYear)
dbo:deathDate
  • 1995-06-09 (xsd:date)
dbo:deathYear
  • 1995-01-01 (xsd:gYear)
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  • 11870387 (xsd:integer)
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  • 18375 (xsd:nonNegativeInteger)
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  • 1072519288 (xsd:integer)
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dbp:alt
  • Walter Landor in 1982 (en)
dbp:author
  • Walter Landor (en)
dbp:birthDate
  • 1913-07-09 (xsd:date)
dbp:birthName
  • Walter Landauer (en)
dbp:birthPlace
  • Munich, Germany (en)
dbp:caption
  • Walter Landor in 1982 (en)
dbp:children
  • 2 (xsd:integer)
dbp:deathDate
  • 1995-06-09 (xsd:date)
dbp:deathPlace
  • Tiburon, California (en)
dbp:id
  • S5jxx_0on5k (en)
dbp:name
  • Walter Joseph Landor (en)
dbp:notableWorks
  • logos and designs for Sapporo , Alitalia , Bank of America , Levi Strauss & Co. , Cotton Incorporated , Miller Lite Frito-Lay , Iberia Coca-Cola , World Wildlife Fund (en)
dbp:occupation
  • designer (en)
dbp:source
  • unknown source (en)
dbp:spouse
  • (m. 1940–1995, his death) (en)
  • Josephine , (en)
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  • What the hell is good design? Is it something that gives satisfaction to your own ego? Or is it something that creates a positive response in the eyes, minds, and hearts of millions of people? Also, is it something that is appropriate to its category? Ideally it is all of these. (en)
dbp:title
  • Walter Landor on design, branding, and Landor (en)
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dbp:yearsActive
  • 1935 (xsd:integer)
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  • Walter Joseph Landor (born Walter Landauer, July 9, 1913 – June 9, 1995) was a brand designer and the founder of Landor. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor, the company he founded in 1941, has offices around the world. (en)
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  • Walter Landor (en)
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  • Walter Joseph Landor (en)
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