Pricing strategy which sets prices primarily, but not exclusively, according to the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices
cenovna strategija, ki določa cene predvsem, vendar ne izključno, glede na zaznano ali ocenjeno vrednost izdelka ali storitve za stranko in ne glede na stroške izdelka ali pretekle cene (sl)
pricing strategy which sets prices primarily, but not exclusively, according to the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices (en)