True/Slant (T/S) was an original content news network. It was based in a loft in SoHo in New York City funded with $3 million in capital by Forbes Media and Fuse Capital. It was acquired by Forbes in May 2010. It launched its alpha in April 2009, and its beta in June 2009. It had a new approach to journalistic entrepreneurship and advertising, and blended journalism with social networking. After operating for slightly more than 12 months, True/Slant ceased operations on July 31, 2010.