The Strong is an interactive, collections-based educational institution in Rochester, New York, United States, devoted to the study and exploration of play. It carries out this mission through six programmatic arms called "Play Partners": * National Toy Hall of Fame * World Video Game Hall of Fame * International Center for the History of Electronic Games * The Brian Sutton-Smith Library and Archives of Play * American Journal of Play * The Woodbury School It also houses the National Museum of Play.