About: Sustaining program

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A sustaining program is a radio or television program that, despite airing on a commercial broadcast station, does not have commercial sponsorship or advertising. This term, mostly used in the United States, was common in the early days of radio, but has become unfamiliar owing to the nearly universal use of commercial advertising on radio and television.

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  • A sustaining program is a radio or television program that, despite airing on a commercial broadcast station, does not have commercial sponsorship or advertising. This term, mostly used in the United States, was common in the early days of radio, but has become unfamiliar owing to the nearly universal use of commercial advertising on radio and television. (en)
  • サステイニング・プログラム（Sustaining program）とは、放送業界用語で、民間放送が提供スポンサーを付けずに自主的に番組を制作すること。略して「サスプロ」「サス」とも呼ばれ、また「自主番組」とも呼ばれる。対義語は「提供番組（コマーシャル・プログラム、スポンサード・プログラム）」。 (ja)
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  • A sustaining program is a radio or television program that, despite airing on a commercial broadcast station, does not have commercial sponsorship or advertising. This term, mostly used in the United States, was common in the early days of radio, but has become unfamiliar owing to the nearly universal use of commercial advertising on radio and television. (en)
  • サステイニング・プログラム（Sustaining program）とは、放送業界用語で、民間放送が提供スポンサーを付けずに自主的に番組を制作すること。略して「サスプロ」「サス」とも呼ばれ、また「自主番組」とも呼ばれる。対義語は「提供番組（コマーシャル・プログラム、スポンサード・プログラム）」。 (ja)
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  • サスティング・プログラム (ja)
  • Sustaining program (en)
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