Barack Obama won the 2008 United States presidential election on November 4, 2008. During campaign, by using social media and mobilizing the general public online, Obama was able to raise awareness and financial support of his campaign. Obama used over 15 social networking sites. Obama's usage of the wider Internet has often since been compared to Franklin D. Roosevelt and John F. Kennedy's adoption of the radio and television media, respectively, in the history of communication between the White House and the American public.
