An Entity of Type: company, from Named Graph: http://dbpedia.org, within Data Space: dbpedia.org

Smash is a brand of Instant mashed potatoes in the United Kingdom. It was launched in the United Kingdom in the 1960s by Cadbury, which was primarily a manufacturer of confectionery at the time. Smash was reasonably successful. However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them.

Property Value
dbo:abstract
  • Smash est la marque commerciale britannique d'une transformation agroalimentaire à base de pomme de terre destinée à l'alimentation humaine. C'est une marque de purée instantanée. (fr)
  • Smash is a brand of Instant mashed potatoes in the United Kingdom. It was launched in the United Kingdom in the 1960s by Cadbury, which was primarily a manufacturer of confectionery at the time. Smash was reasonably successful. However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them. The adverts of 1970s and their catchphrase, 'For Mash get Smash', were voted television advert of the century by Campaign Magazine, and second-best television advert of all time in a poll of April 2000 conducted by The Sunday Times and Channel 4, beaten by Guinness' Surfer advertisement from 1999. The brand has since been sold by Cadbury and is now owned by Premier Foods who, using their Batchelors brand, launched a 'healthier recipe' version in 2006. (en)
dbo:thumbnail
dbo:wikiPageExternalLink
dbo:wikiPageID
  • 1753283 (xsd:integer)
dbo:wikiPageLength
  • 3813 (xsd:nonNegativeInteger)
dbo:wikiPageRevisionID
  • 1122631751 (xsd:integer)
dbo:wikiPageWikiLink
dbp:country
  • United Kingdom (en)
dbp:currentowner
dbp:introduced
  • 1960.0
dbp:markets
  • United Kingdom (en)
dbp:name
  • Smash (en)
dbp:previousowners
dbp:producedby
dbp:producttype
dbp:tagline
  • "For Mash Get Smash" (en)
dbp:trademarkregistrations
  • United Kingdom (en)
dbp:wikiPageUsesTemplate
dcterms:subject
gold:hypernym
rdf:type
rdfs:comment
  • Smash est la marque commerciale britannique d'une transformation agroalimentaire à base de pomme de terre destinée à l'alimentation humaine. C'est une marque de purée instantanée. (fr)
  • Smash is a brand of Instant mashed potatoes in the United Kingdom. It was launched in the United Kingdom in the 1960s by Cadbury, which was primarily a manufacturer of confectionery at the time. Smash was reasonably successful. However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them. (en)
rdfs:label
  • Smash (marque agroalimentaire) (fr)
  • Smash (instant mashed potato) (en)
owl:sameAs
prov:wasDerivedFrom
foaf:depiction
foaf:isPrimaryTopicOf
is dbo:wikiPageDisambiguates of
is dbo:wikiPageRedirects of
is dbo:wikiPageWikiLink of
is foaf:primaryTopic of
Powered by OpenLink Virtuoso    This material is Open Knowledge     W3C Semantic Web Technology     This material is Open Knowledge    Valid XHTML + RDFa
This content was extracted from Wikipedia and is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License